WARRANT Partners With TYSON RACING
January 30, 2013Tyler Jett Motorsports Marketing, LLC has announced a racin' and rockin' alliance between Tyson Racing and '80s hair-metal powerhouse WARRANT.
With over 10 million album sales spanning nearly two and a half decades, WARRANT came into the world spotlight when their debut album, "Dirty Rotten Filthy Stinking Rich", reached multi-platinum stardom. Consisting of original bandmembers Erik Turner, Jerry Dixon, Steven Sweet, Joey Allen and Robert Mason now on lead vocals, they continue to tour worldwide and play in front of sold-out crowds.
In 2011, the band released "Rockaholic", their latest CD, on iTunes, and their singles "Life's A Song" and "Home" videos received a huge amount of success, which prompted them to launch their 21st-anniversary "Cherry Pie" tour with FIREHOUSE and TRIXTER.
Turner, who is the rhythm guitarist for the group, recently debuted Erik Turner Wines. The Turner/WARRANT-branded "I Saw Red - Cabernet Sauvignon", which has received rave reviews, will be showcased on Tyson's sleek racecar and fans will be witness to not only the connection between rock and roll and racing, but also to an amazing red wine from the California West Coast with a bad-ass rock and roll label.
Entering his second full season of stock car racing, Mark Tyson of Hatboro, Pennsylvania is excited to get back to Mountain Speedway in St. Johns, Pennsylvania, the 1/3-mile oval in which he cut his teeth on. The 43-year-old and his dedicated team, Dirty South Posse, are focused on running in the Late Model division, in which he finished third in the overall points standings in his rookie season. The team hopes to compete at other speedways as well.
Tyson hopes to bring his #22 WARRANT/I Saw Red Chevy Impala to victory lane and also to a variety of WARRANT shows in the tri-state area for race fans and rockers to check out.
"I can't tell you how excited and thankful I am to have this powerhouse alliance with WARRANT," noted Tyson. "They rocked my street rod speakers years ago and are still bringing it hardcore! Keep on cranking it up WARRANT and I'll crank up the Engines by Hawk-prepared ANGRY V8 in the WARRANT/I Saw Red #22!"
Robert Mason of WARRANT is also ecstatic about the partnership and commented: "We five rockaholics are excited about our new alliance with Tyler Jett Motorsports Marketing, Tyson Racing and the #22 car! I'm against drinking and driving, but as long as Mark Tyson is driving the I Saw Red car, we can enjoy some WARRANT wine and cheer him on from pit row! Rockers, start your engines!"
The racecar artwork and lettering is near final stages, and the engine is at the machine shop. Once the cold Pennsylvania weather breaks, keep an eye out and an ear open for the rumble of monster horsepower combined with monster rock!
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